On today's show we were talking about mobile apps in the marketing mix with Mick Rigby from Yodle Mobile. His advice is to really understand why you want an app and what you want it to achieve as its best used to make the service or experience for consumer easier. #TheUKBrandShow
With her roots in broadcast media, Penny is a leading media expert in the Kent market place with previous positions as Managing Director of Invicta Radio Group (now Heart Kent) and latterly as Associate Director, Head of Marketing at the KM Group.
Get In Touch
If you have a message or enquiry about any of the topics discussed on the show, please get in touch with us.