The UK Brand Show is making a jump from its usual audio-only format and will also be coming to you each week via video, so you'll get to see presenters Mark & Penny in the flesh! Each week they'll be inviting guests to join them to discuss branding, marketing along with the current and future situation for businesses. Click here for our YouTube Channel.
On this show Mark Challinor and Penny Williams talked about 9 things to consider when marketing in a pandemic. We also discussed some of the key points that came out of the INMA Virtual World Congress, which took place virtually in May.
On today's UK Brand Show Mark Challinor and Penny Williams spoke to Rory Stewart Richardson, CEO of Connexi talking about connecting rights holders with brands for engaging sponsorship deals using data and intelligent targeting.
With her roots in broadcast media, Penny is a leading media expert in the Kent market place with previous positions as Managing Director of Invicta Radio Group (now Heart Kent) and latterly as Associate Director, Head of Marketing at the KM Group.
Mark Challinor is CEO of Media Futures Consultancy and has had a career inside the news media industry holding previous senior commercial roles at The Telegraph, Daily Mail and Daily Mirror. He sits on the Code of Advertising Panel of the ASA and the board of the International News Media Association (www.inma.org).
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