On today's show we were talking about mobile apps in the marketing mix with Mick Rigby from Yodle Mobile. His advice is to really understand why you want an app and what you want it to achieve as its best used to make the service or experience for consumer easier. #TheUKBrandShow
On today's show we talked to Doug Wills, London Evening Standard Managing Editor about the digital transformation of both the Evening Standard and the Independent and some business tips from Deborah Meaden writing in the IOD magazine #Brand #marketing #digital #TheUKBrandShow - with Mark Challinor.
With her roots in broadcast media, Penny is a leading media expert in the Kent market place with previous positions as Managing Director of Invicta Radio Group (now Heart Kent) and latterly as Associate Director, Head of Marketing at the KM Group.
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